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This is a great value multipack consisting of Wickham: Strategic Entrepreneurship ISBN: 0273651153 and Palo Alto: Business Plan ISBN: 0131008366
- Published on: 2003-07-03
- Original language: English
- Number of items: 1
- Dimensions: 9.65" h x .91" w x 7.40" l,
- Binding: Paperback
- 4 pages
From the Back Cover
Readership
This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organisation of themes, and a critical discussion of key ideas to facilitate students¿ learning and lecturers¿ course planning and delivery.
Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast in its teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from the management of small business.
New to this edition
- More extensive discussion of economic and psychological aspects of entrepreneurship
- New sections on researching entrepreneurship and ideas for projects and dissertations
- Cutting-edge ideas on development of effective business plans
- New Financial Times articles at the end of each chapter
- Fully updated references and further reading lists
A dedicated website at www.booksites.net/wickhamsupports the text, offering resources for both teachers and students.
About the author
Philip Wickham is Senior Lecturer in Strategy and Entrepreneurship at Teesside Business School, University of Teesside. He teaches and researches in entrepreneurship and decision theory. He is also the author of two other Financial Times Prentice Hall textbooks: Management Consulting (1999) and the FT Corporate Strategy Casebook (2000).
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